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Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

In 2014�15, Indian handicrafts exports stood at US$ 4.5 billion, up approximately 15.4 per cent over the previous year�s exports.

Tags: Indian Artifacts SectorHandicraftsRetailGovernment PolicyeCommerceJewelleryImported Goods, Devinehaat.comFashion

BY GUEST AUTHOR  |  SEP 08, 2016  |  COMMENTS ( 0 )  |  

 
Indian Artifacts Sector

The Indian Handicraft industry’s contribution in generating employment to a huge number of artisans’- generation after generation cannot be underestimated. The Indian handicrafts industry is fragmented, with more than 7 million regional artisans and more than 67,000 exporters/export houses promoting regional art and craftsmanship in the domestic and global markets. In 2014–15, Indian handicrafts exports stood at US$ 4.5 billion, up approximately 15.4 per cent over the previous year’s exports.

However, this priceless jewel of our heritage is clouded with inadequate advertising and publicity, faulty policies, un-remunerative and baseless pricing, exploitation by middlemen and untapped zones and similar threats. The threats that this age-old craft are facing today need to be overcome with policies and practices initiated by the Government and the citizens of this country alike. Few challenges that the industry faces today can be summed up as under –

Erratic Government Policy
The government has somehow not managed to provide an environment and physical infrastructure favourable for the growth of the industry. Consequently, the mass import of mediocre goods from China has resulted in a virtual swamp of the market by Chinese goods. Moreover, these goods are not only sub-standard most of the times, but are also non-biodegradable which makes them environmentally unfriendly. Therefore, the government needs to do more in terms of regulatory provisions to promote small scale enterprises and in terms of availability of infrastructure. It also needs to create disincentives and enforce them for dumping of goods by other countries.

Poor Marketing Strategies
Marketing strategies are an important factor for the success of rural artisans. These strategies are crucial because it is related to other elements, such as pricing and resulting profits. One way in which this can be implemented with immediate effect is the use of personal recommendation which is used to promote products. Companies should be enabled to promote and sell Indian handicrafts to local as well as International buyers. India needs to develop this into an organized sector to be able to deliver this craft to right people.

Lack of Training and awareness in Artisans
Indian handicrafts, no doubt is, unique in itself, but the makers keep on making the same age old pattern which does not attract consumers. This is because there isn’t a way to bring these artisans and craftsmen up the curve. Low literacy and education levels add to the inability of artisans to access resources from modern sectors. Institutes should come forward to encourage this craft by taking an active participation in the training and development of the artisans and teach them newer and better ways of making their products by giving them a more contemporary touch. A differential strategy rather than a focused one will help the existing situation.

Un-defined wage structure
Since most of the artisans in the Indian handicraft industry belong to the economically backward classes of the society, financially sponsoring entrepreneurial projects, large or small& paying attention to developmental needs of the community remains a major concern. Such an unorganized manner of working has resulted in a low wage system which leaves absolutely no scope for training & development of the artisans. This leads to a shortage of skilled workforce in many cases. The objective of converting artisans to self-sustained community based entrepreneurs need to be achieved to overcome this challenge.

Poor technological know-how
It has been found that a major reason of the popularity of Chinese products in India is credited to large scale machine-made production of the Chinese goods. Indian products are completely hand-made because the Indian artisan is unaware about new technologies and modern industry trends. This coupled with lack of proper infrastructure facilities in India affect the production & marketing in this sector.

Lack of financial and credit facilities
Due to low wages and lack of financial and other credit facilities along with uncertainty of workload throughout the year the artisans are incapable of sustaining a basic lifestyle and hence look for alternate occupation. This makes them difficult to preserve and pass on this art to the next generation as due to financial pressures, the children of the craftsmen have to take up other ill paying jobs, while giving up on their traditional occupation, leading to further deterioration of the craft. This is the time for the Govt. to explore public private partnership models to bring about greater efficiencies in this sector. Such an initiative will promote sustained growth of the handicraft clusters and sustained earnings for the artisans.

To sum it up, an entire cleansing and shuffling of the process is necessary. Policies need to be streamlined and outdated regulations should be amended. Only then will we be able to sustain and enliven this primitive but beautiful craft of our country.

Authored By: Neha Bansal, Co-Founder, Divinehaat.com

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

Promoting Indian handicraft is a game of patience: Neha Abhinav Bansal

 

India is one of the most sought after destinations for handicraft due to variation in culture and people who produce varied kinds of handicraft.

 

Tags: Divinehaat.comIndian HandicraftNeha Abhinav bansalIndian handicraft industryeCommerceStartup, Development CommissionerExport Promotion Council of HandicraftsCheenu GuptaEPCHMarble Artifacts

BY JYOTI VALECHA  |  AUGUST 23, 2016  |  COMMENTS ( 0 )  |  

Neha Abhinav Bansal

Neha Abhinav Bansal

India offers an enormous range of handicrafts from each of the states.  The handicraft market in India is growing at a steady pace. It is almost doubling every five years. In handmade products, India enjoys 2 per cent of share at global level. The total export of handicrafts is expected to nearly double to US$ 2.7 billion in FY 2015-16 and further increase to US$ 3.8 billion by FY 2020-21.
Exploring the right path to preserving the Indian handicraft industry, Neha Abhinav Bansal came up with Divinehaat.com. This startup aims at empowering skilled individuals by offering them a vast platform to reach urban customers. The founders of this startup believe in the promotion of traditional artifacts.Retailer Media caught up with Neha Abhinav Bansal, one of the co-founders of Divinehaat.com to explore more about her venture.

What potential do you see in the handicraft industry? How can ecommerce uplift it to a new level?
Handicraft reflects the culture and skill of local population and hence, the country. India is one of the most sought after destinations for handicraft due to variation in culture and people who produce varied kinds of handicraft. The Indian handicrafts industry is fragmented, with more than 7 million regional artisans and more than 67,000 exporters/export houses promoting regional art and craftsmanship in the domestic and global markets, mostly women and people from weaker sections of the society get job in this industry.
The onset of e-commerce revolution is also changing the game. E-Commerce has waived off things such as high rentals, costs of fit outs, lock-in periods and added logistics to cost. Consumers are able to purchase many, popular ethnic product & Handicrafts from the comfort of their homes. With many physical stores going online, customers who do not have access to physical stores can purchase the products online. In the online space, divinehaat.com is already showcasing more than 2,000+ products from almost 7 different states.

How do you select artists and products on your platform?
Development Commissioner (Handicrafts) & Export Promotion Council of Handicrafts (EPCH) provides lots of information about the Handicraft clusters located at various locations across the country. But, the real on-boarding of artisans is done only after travelling to destination. Both the mompreneurs, me and Cheenu Gupta, travel to different locations to unearth these hidden artists and forgotten cultural treasures.

What are the top selling categories on your portal?
Marble artifacts of Jaipur, wooden & wrought iron artifacts of Jodhpur and art-metal ware of Moradabad have maintained their acme among best sellers.

How do you manage logistics operation? What is the total run-time for delivery through your portal?
While e-commerce offers online retailers a world of opportunity, success is defined by how well they service and retain their customers, which is a function of logistics. Logistics’ decision for e-retailers is the need to rein in shipping costs. The return process can also offer challenges for e-retailers because customers cannot simply bring a damaged or incorrect item back to a store. Divinehaat.com has tied up with some the best logistic companies across India like Fedex, BlueDart, DHL, Delhivery and other logistics aggregators like ShipRocket etc which help in management of a delivery of order from next-day to 3-5 working days from the date of dispatch.

How have the consumers from tier II and tier III cities responded to your products?
A number of tier II and III cities like Chandigarh, Nagpur, Bhopal, Coimbatore, Ludhiana, Mangalore, Indore and Kochi, have come into reckoning as the growth drivers of the future. As tier I markets have reached saturation or are more attracted towards imported items, we never neglected the Tier II and Tier III markets. Tier II / III consumers have higher potential for buying attractive handicrafts and they still have respect & love towards Indian Tradition, Culture & Heritage.

Consumers from Tier II & III are very much attracted towards our collection and we got tremendous response to our ‘Authentic Indian Handicraft Gifting Range’ while Exhibiting in GiftExpo 2016, Pragati Maidan, New Delhi. As a result we are able to finalise our five Distributors & Dealers in Delhi, Haryana & Chandigarh. We are in talking terms with few others for West & South of India. The handicrafts market in India is highly unorganised and products are not available easily, so, the option of providing these Handicrafts via Online & Offline model is really working well.

Share details about your Pan India presence and future expansion plans.
DivineHaat.com is expanding at a rapid pace with ventures and different retail chains like Vishal MegaMart, Spencers Retail, Max HyperMarket etc and also is appointing dealers & distributors to capture every nook & corner of India. We will soon be adding fabric, artificial jewelry & famous food items of India in our bouquet of offerings.

How was the idea of your Start-up conceptualised? What is the need you are addressing in the market?
It began with an idea to develop a retail concept to bring all the traditional artifacts & famous products of the country, fusing with current trends and designs onto one single platform in the modern retail environment. As of now this range can be seen once every year at the International Trade Fair from 14th – 27th Nov every year in New Delhi. We found this concept as an untapped business opportunity and we started a mix blend of online & offline platform for these products and made them available 24 x 7 to everyone on domestic & global level. There was no other major player operating in this space with such a wide offering dedicated to Indian tradition and specialties.
Promoting Indian Handicrafts is a game of patience and time, in this fast paced world. Everyone is running and earning only to pay Hospital Bills and live a stressful life. While living this artificial life, we have moved away from our Culture. We at DivineHaat are trying to bridge the gap between Old India & New India, a Desi Indian & a Corporate Indian. We are trying to make available all Indian Handicrafts – Art & Utilities and other Specialties (coming soon) at a single ecommerce platform www.divinehaat.com dedicated to these items only. The Indian gifting market is 10 times bigger in size if compared to total export of Indian Handicrafts to the world. We are trying to capture at least 10 per cent of this gifting market and replacing imported items in this segment with Indian Handmade products, which in turn gives boost to Indian Economy also.

What has been your A-ha Moment in the business? (The high point)
All market places like Flipkart, Paytm, Amazon are focused only on online model, whereas we focus on both online as well as offline. The demand on the offline and online space is equally increasing where some consumers still prefer to touch and look at the product. As our tagline clearly states “Feel the Human Touch”. The best A-ha Moment is yet to come, but the day we signed up with our First Retail Chain as Handicraft Gift Supplier and Gt presence in 150+ stores across India was the best breakthrough.

What have been the major challenges in scaling up so far?
Raising this platform was not a cake walk for Cheenu & me. We had to face a lot of challenges to make the two extreme ends meet. Lack of awareness amongst people, building a relationship with artisans and getting the craftsman their value are few hardships which we had to face.
A lot of artisans themselves are not aware about the art they have mastered, the value of the products/artifacts designed by them. They have no idea about the amount of effort that goes into creating just one piece by hand neither do they know the process behind such creations. We conduct small discussions with them where we share market information and trends.

At a personal level, we work closely with artisans for financial, technical, design and personal aids. We invest in technology that helps the artisans increase sales, create awareness among masses for Handicrafts, Create new designs, and at the same time, reduce wastage.
The hardship doesn’t end here. It still continues in the form of delivery timelines. Following a delivery timeline becomes a real challenge as the artisans generally work out of their homes in small villages where basic amenities like electricity, water etc are still a problem. It is not uncommon for them to go on breaks for over a week for festivals, which happen quite frequently.
It is at times a challenge to explain to customers the effort that goes behind creating these artifacts. Most of the times, the value of these product categories are measured by the 'billing' factor, and not by the time and effort that goes into creating them.

What is the turnover and target for the coming fiscal?
The gross merchandise value (GMV) sold through our offline & online market platform in a year is about 1.1 crore with profitability of minimum 20 per cent. This year our target is Rs 2.5 crore with total investment so far around Rs 0.35 crore. For further expansion in online domain, we are looking for investment and talks have just been initiated with a couple of PE funds.

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

DivineHaat.com- A newly launched E-commerce Portal for Handicrafts

 

DivineHaat.com is a newly launched E-commerce portal of Handicrafts. Through DivineHaat.com, they attempt to bring forth the work of thousands of talented and skilled artisans and craftsmen of India and showcase their products. It is a premier handicrafts product store with a repository of the finest collection of Indian handicrafts that incorporates the true essence of Indian culture and heritage.

 

 

The collection at DivineHaat.com includes Home Decor, Terracotta Kitchen Utensils, Festive Gifts, God Idols, Wooden Artwares, Marble and Soft Stone Crafts, Silver & Silver Plated Gift Range to name a few.

DivineHaat Co-Founders

 

The co-founders of Divine Haat, Mrs Neha Bansal & Mrs Cheenu Gupta say, ” Over years, Indian handicrafts is losing its charm. This sector struggles even today & holds a minute share in the global market, looked like a big opportunity for us. The exposure to the market is the key to self-reliance for artists which is the only way to preserve this handicraft heritage of India and this is the reason we came with the idea to start our ecommerce portal of handicrafts by the name of Divine Haat to reach to the global world. Keeping on the line of ‘Make in India’ Campaign announced by the government, Divine Haat has taken a remarkable stand in enabling these artists reach millions and millions of people across the subcontinent.”

DivineHaat.com

The products available at DivineHaat.com are sourced from several untapped yet dexterous craftsmen present across the country who remain totally uncredited and unidentified. Through Divine Haat, these skilled masters of art are able to reach million of households and marketplaces. Each piece of these marvellous masterpieces are true to its origin and craftsmanship. Divine Haat is emerging as one of the premier boutiques for these carefully handcrafted and selected pieces of art.

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

Online art boutique

 

Divinehaat.com, a newly launched e-commerce portal for Indian handicrafts, aims to showcase products created by skilled artisans and craftspersons from across India. 

The collection includes home décor, festival gifts, wooden artworks, terracotta kitchen utensils, silver and silver-plated gift items, and marble and soft stone crafts.

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

The time one hears Corporate Gifts, an image is formed in mind of some boring gifts which includes diary or may be mugs.

To support Make in India campaign, two super talented woman who believed that an artist’s work should reach millions have recently launched Divine Haat. Divine Haat is into Hand Crafted Goods by Indian Artisans with a theme of Corporate Gifts.

Divine Haat is founded by Neha Bansal and Cheenu Gupta.  It showcases plethora of gifting items for the corporate which can be customized on demand. The product range included all type of Handicraft gifts customized for Corporate world, like- Idol Gods, Decor Pieces, Wooden Art wares, Marble and Soft Stone Crafts, Silver & Silver Plated Gift Range, Terracotta to name a few. It supports the work of artisans from every part of the country.

 

Lamp - corporate gift by divine haatCorporate gifting has become a part of nearly every company’s marketing strategy and this trend has pushed up the demand for corporate gifts in India exponentially. According to industry insiders, the estimated market for corporate gifts is over Rs.20,000 crores and is expected to grow between 8 to 12 percent annually.

Neha Bansal, a person from Finance Background and Cheenu Gupta, Digital Marketing Expert believes in preserving Indian Handicrafts which is one big reason behind launching Divine Haat.

The range of the collection was from INR 200 till INR 10,000.

Store Address: 337, Lower Ground Floor, Sector 38, Gurgaon, Haryana 122001

 Buy Online : www.divinehaat.com/

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

Divine Haat will be participating in the upcoming Gifts World Expo 2016

Corporate gifting has become a part of nearly every company’s marketing strategy and this trend has pushed up the demand for corporate gifts in India exponentially. According to industry insiders, the estimated market for corporate gifts is over Rs.20,000 crores and is expected to grow between 8 to 12 percent annually.

The Indian Handicrafts and Gifts Industry has outgrown its image to evolve into a rapid growing industry with a turnover from US $1.2 million to US$ 1.9 billion in the last decade. There has been a consistent annual growth rate of more than 15 per cent over a 10-year period.

Divine Haat will showcase plethora of gifting items for the corporate which can be customized on demand. The product range will include all type of Handicraft gifts customized for Corporate world, like- Idol Gods, Decor Pieces, Wooden Artwares, Marble and Soft Stone Crafts, Silver & Silver Plated Gift Range, Terracotta to name a few.

The co-founder of Divine Haat, Mrs Neha Bansal & Cheenu Gupta say, ” We are very much excited about this exhibition as we are focusing on customisation, corporate gifting and novelties all in one. Over years, Indian handicrafts is losing its charm. This sector struggles even today & holds a minute share in the global market, looked like a big opportunity for us. The exposure to the market is the key to self-reliance for artists which is the only way to preserve this handicraft heritage of India and this is the reason we came with the idea to start our ecommerce portal of handicrafts by the name of Divine Haat to reach to the global world. Keeping on the line of ‘Make in India’ Campaign announced by government, Divine Haat has taken a remarkable stand in enabling these artists reach millions and millions of people across the subcontinent.”

They further add, ” At the expo, apart from Handicrafts gifts we are also including the range of Corporate Stationary like Jute Conference & Laptop Bags , Document folders and other items from Indian Tribal Artisan sources and from The Tribal Cooperative Marketing Development Federation of India (TRIFED). Corporate these days focuses on the gifts which are unique yet valuable to their clientele or employees. The range of our collection will start from INR 200 and will reach till INR 10,000 suiting the budget of everybody.”

Event: Gifts World Expo 2016

Venue- Pragai Maidan, Delhi

Time- 11 am to 6 pm

Stall No- Stall No. 183, Hall No. 7G

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

Divine Haat will be participating in the upcoming Gifts World Expo 2016

Corporate gifting has become a part of nearly every company’s marketing strategy and this trend has pushed up the demand for corporate gifts in India exponentially. According to industry insiders, the estimated market for corporate gifts is over Rs.20,000 crores and is expected to grow between 8 to 12 percent annually. 

The Indian Handicrafts and Gifts Industry has outgrown its image to evolve into a rapid growing industry with a turnover from US $1.2 million to US$ 1.9 billion in the last decade. There has been a consistent annual growth rate of more than 15 per cent over a 10-year period.

Divine Haat will showcase plethora of gifting items for the corporate which can be customized on demand. The product range will include all type of Handicraft gifts customized for Corporate world, like- Idol Gods, Decor Pieces, Wooden Artwares, Marble and Soft Stone Crafts, Silver & Silver Plated Gift Range, Terracotta to name a few.

The co-founder of Divine Haat, Mrs Neha Bansal & Cheenu Gupta say, ” We are very much excited about this exhibition as we are focusing on customisation, corporate gifting and novelties all in one. Over years, Indian handicrafts is losing its charm. This sector struggles even today & holds a minute share in the global market, looked like a big opportunity for us. The exposure to the market is the key to self-reliance for artists which is the only way to preserve this handicraft heritage of India and this is the reason we came with the idea to start our ecommerce portal of handicrafts by the name of Divine Haat to reach to the global world. Keeping on the line of ‘Make in India’ Campaign announced by government, Divine Haat has taken a remarkable stand in enabling these artists reach millions and millions of people across the subcontinent.”

They further add, ” At the expo, apart from Handicrafts gifts we are also including the range of Corporate Stationary like Jute Conference & Laptop Bags , Document folders and other items from Indian Tribal Artisan sources and from The Tribal Cooperative Marketing Development Federation of India (TRIFED). Corporate these days focuses on the gifts which are unique yet valuable to their clientele or employees. The range of our collection will start from INR 200 and will reach till INR 10,000 suiting the budget of everybody.” 

Posted in DivineHaat in News By Divine Haat | May 22, 2017 | 0 Comments

Divine Haat will be participating in the upcoming Gifts World Expo 2016

New Delhi, July 28, 2016: Divine haat, a newly launched E-Commerce portal of Handicraft goods will be participating this year at Gifts World Expo, India’s Ultimate Show on Corporate Gifting Solutions, a 3 day event being held from 29th July to the 31st July 2016 at the Pragati Maidan in New Delhi, India.

Corporate gifting has become a part of nearly every company’s marketing strategy and this trend has pushed up the demand for corporate gifts in India exponentially. According to industry insiders, the estimated market for corporate gifts is over Rs.20,000 crores and is expected to grow between 8 to 12 percent annually.

The Indian Handicrafts and Gifts Industry has outgrown its image to evolve into a rapid growing industry with a turnover from US $1.2 million to US$ 1.9 billion in the last decade. There has been a consistent annual growth rate of more than 15 per cent over a 10-year period. Divine Haat will showcase plethora of gifting items for the corporate which can be customized on demand. The product range will include all type of Handicraft gifts customized for Corporate world, like- Idol Gods, Decor Pieces, Wooden Artwares, Marble and Soft Stone Crafts, Silver & Silver Plated Gift Range, Terracotta to name a few. The co-founder of Divine Haat, Mrs Neha Bansal & Cheenu Gupta say, " We are very much excited about this exhibition as we are focusing on customisation, corporate gifting and novelties all in one. Over years, Indian handicrafts is losing its charm. This sector struggles even today & holds a minute share in the global market, looked like a big opportunity for us. The exposure to the market is the key to self-reliance for artists which is the only way to preserve this handicraft heritage of India and this is the reason we came with the idea to start our ecommerce portal of handicrafts by the name of Divine Haat to reach to the global world. Keeping on the line of ‘Make in India’ Campaign announced by government, Divine Haat has taken a remarkable stand in enabling these artists reach millions and millions of people across the subcontinent." They further add, " At the expo, apart from Handicrafts gifts we are also including the range of Corporate Stationary like Jute Conference & Laptop Bags , Document folders and other items from Indian Tribal Artisan sources and from The Tribal Cooperative Marketing Development Federation of India (TRIFED). Corporate these days focuses on the gifts which are unique yet valuable to their clientele or employees. The range of our collection will start from INR 200 and will reach till INR 10,000 suiting the budget of everybody."

Event: Gifts World Expo 2016

Venue: Pragai Maidan, Delhi

Time: 11 am to 6 pm

Stall no: Stall no.183, Hall no.7G

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Posted in DivineHaat in News By Divine Haat | May 20, 2017 | 0 Comments

Divinehaat.com is the brainchild of two women entrepreneurs Neha Bansal & Cheenu Gupta who wished to bring change by capitalizing the emerging start up e-commerce culture. This venture was started with a vision to create a thriving business around handicrafts which will serve the society in an economical yet humanitarian way. The founders of Divinehaat.com researched exhaustively to understand the paradigms of this business. The fact that country-made handicrafts from India are exported to other countries while within our nation this art doesn’t enjoy a patronized status was the root idea for creating this start up. Through this venture we aim to bring more employment opportunities to the artisans and also promote the credibility of handicrafts.

Neha Bansal, an Engineering Graduate and with masters from IBS Mumbai, was a corporate employee holding a managerial position in banking sector chose to quit her job and follow her passion. Her experience and exposure to the world of business gave her the additional insight which further helped her in commencing a start up business.

Cheenu Gupta, completed her masters from GJU, Hisar and was involved in different assignments of Digital Marketing consulting. She takes keen interest in ecommerce business.

These passionate ladies studied handicrafts from across India and then incorporated the research in the business plan which targeted profitability of buying and selling of handicrafts. Providing a sustained demand and supply chain for this business was of paramount importance. As incredible as this idea was, it needed deep understanding of the financial attributes pertaining to the production and consumption of handicrafts in India. Moreover, as a start up Divinehaat.com had to face initial challenges and gladly we scored and overcame them.

The company opened its first Office Cum Product Display in Gurgaon. Interestingly, the response received was more positive than anticipated. This motivated the founders to further add more and more product range from every nook and corner of India. Today, Divinehaat.com provides a modern and efficient medium to sell and purchase handicrafts across India.

With this venture our goal was also to promote the idea of Make in India. Handicrafts being one of the most appreciated indigenous craftsmen produce were the perfect choice to initiate such a campaign. Our exhaustive research indicated that we as a nation needed some serious efforts to push forward our native products on an international platform. Moreover, we realized that our society indeed has needs for handicrafts and as of now that need is being fulfilled by machine made products from China. Such products from China which are being used as souvenirs don’t have the divine touch a handmade product has. Also, the fact that the souvenirs are extensively utilized as a personalized item which serve a more social need than an economical one; the human touch attribute plays a more important role. Moreover, we can’t deny the economical loss to our nation’s economy when we serve our needs by products which are made in a different country. This fact motivated us to promote our country-made handicrafts on a scale which would elevate them to a higher pedestal and eventually replace the items made in China. Through Divinehaat.com we target to attract the section of the society which has been spending money on imported items from China and thus enhancing the economy of a foreign nation.

Divinehaat.com is committed towards bridging the gap between artisans and consumers. While creating the bridge we also want to divert our people’s attention towards our own products rather than the products made across the border.

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